Agreed that being number one isn't the be all and end all however, I would say that SEO is about being number 1.
Yeah, I'll split hairs but SEO is optimizing for the search engines, right? So technically the higher the better.
SEM, is marketing through the search engines, this is more about "higher conversions, ROI and visibility" being number 1 here is simply a "nice" bonus.
K, done splitting hairs. Agreed, there's way more to doing business on the internet than just number 1 rankings.
Marty Martin
· 1 year ago
It is splitting hairs and they both go hand and hand. One without the other is pointless and you even pointed out "visibility" as a defining trait of SEM which ties into SEO. ;) I think we both agree on your last sentence!
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Yeah, I'll split hairs but SEO is optimizing for the search engines, right? So technically the higher the better.
SEM, is marketing through the search engines, this is more about "higher conversions, ROI and visibility" being number 1 here is simply a "nice" bonus.
K, done splitting hairs. Agreed, there's way more to doing business on the internet than just number 1 rankings.